NBA Europa : : Refinement Process
Throughout the process of creating the NBA Europa identities, I updated a blog with the progress I made on individual elements of brands. In addition to receiving feedback from people following the blog, I also posted the link to the blog on two online forums, Chris Creamer's Sports Logos and NBA Live Series Center. Both these forums continued to aid me in creating the best possible visual and conceptual solutions for NBA Europa. With feedback from these 3 sources, I was able to attain insight from people who had varying perspectives on my idea, and therefore could help my effort in a most unique way.